Trading Policy

As a family-owned British business, Finest Brands International has a proud heritage spanning over 50 years of providing the equestrian and country lifestyle markets with safe, high-quality, and reliable products. Our renowned brands, including Champion safety products and Toggi clothing and footwear, are trusted worldwide by riders and enthusiasts who seek excellence in craftsmanship and innovation that marries traditional values with cutting-edge technology.

Commitment to Responsible Trading

Finest Brands International is dedicated to profitable, ethical trading practices. We aim to distribute our products through a network of Wholesalers, Retail Stockists, and reputable online channels that reflect our commitment to quality and uphold our values. We seek partnerships with retailers who share our dedication to preserving the integrity of our brands and maintaining a strong market presence that enhances customer confidence.

Pricing and Discounting Standards

We believe in fostering brand value through responsible marketing. Therefore, while we understand the dynamics of competitive pricing, we do not support habitual or excessive discounting that could diminish the value or perception of our products. We encourage a value-added approach, ensuring our products are marketed in a way that benefits both our business and our partners.

Partnership and Value-Driven Strategy

At Finest Brands International, we recognise that success in today’s business landscape requires strategic partnerships based on mutual benefit, sound management, and profitability. Our approach is rooted in a value-driven strategy that supports and aligns with our Wholesalers, Retail Stockists, and online retail partners. Together, we aim to provide an exceptional experience for equestrian and country lifestyle customers worldwide, ensuring that every interaction with our products reinforces our commitment to quality and integrity.