Finest Brands International is the exclusive distributor for Ekkia products in the UK. Their key brands include EQUITHEME, NORTON, PENELOPE, HIPPOTONIC, and RIDING WORLD, and cover every aspect of the equestrian world. Core product categories include rider protection, horse rugs and related equipment, horse care products, footwear, and breeches. Together, they form a comprehensive offering designed to support retailers and inspire riders everywhere.
Established in 1967, Ekkia is Europe’s premier brand platform for horse and rider equipment. With a wide range of high-quality products and a commitment to efficient supply chain processes, Ekkia has become a trusted partner for retailers across Europe and beyond.
At Ekkia, they are passionate about supporting the equestrian industry at every level, from innovation in their product ranges to strengthening partnerships with retailers worldwide. Sponsoring the Seminar Theatre at BETA International allows them to connect directly with the community, raise the profile of their brands, and share their vision for the future. This platform is an ideal opportunity to highlight not only Ekkia’s heritage and expertise but also the way they continue to grow, innovate, and support our retail partners in the UK and beyond.
At Ekkia, they understand the position of retailers because they are one themselves: in France they operate 100 stores, giving them first-hand insight into the daily realities of stock management, seasonality, and customer expectations. Ekkia know how crucial it is to have the right products available at the right time, and we take their responsibility seriously in making that happen.
The Ekkia philosophy is built on true partnership between brand and retailer – each side taking responsibility to ensure a smooth and successful collaboration. To support this, we maintain a strict out-of-stock ratio: a maximum of 10% for products sourced outside Europe and 5% for European products – across a portfolio of 5,000 products and 15,000 SKUs.
Ekkia designs products for all riders, from beginners to professionals. Under the Riding World brand, our motto, “less is better” reflects accessible, functional products for newcomers. At the other end of the spectrum, they co-create high-performance collections with Pénélope Leprevost, the French Olympic showjumper, ensuring that our PENELOPE line meets the standards of elite riders.
